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Introduction   Click fraud is a growing threat facing digital advertisers today. It involves artificially inflating click counts on advertisements through automated or fraudulent clicks. Real users should ordinarily produce legitimate clicks. This generates illegitimate revenue for bad actors at the expense of advertisers, who are paying for clicks. It undermines the integrity of payment models for advertising. Click fraud tends to impact smaller advertisers and app developers the most. However, pay-per-click giants must also address it to maintain organic search engine traffic to their systems. This article explores: the risks of click fraud, techniques used to commit and detect click fraud how advertisers can best protect themselves from this digital deception through search engine optimization best practices. What is Click Fraud? Click fraud is a type of internet fraud that involves artificially inflating the number of clicks on paid advertising links or apps...

Introduction to Hazardous Chemicals Hazardous Chemicals Should be Banned in all territories An article in the Daily Nation of Sunday, May 28, 2023, noted that hazardous chemicals that are banned in the EU are rampant in Kenya. Among the dangerous chemicals cited was Roundup, a glyphosate-based herbicide that has serious consequences for the environment. The article stated that 44% of chemicals used in Kenya are banned in the EU, yet they are imported from that region. Belgium (exporter of iprodiones and acetochlorines) and Spain (exporter of dechloropropene) are two major exporters of banned chemicals to Kenya. Many hazardous agricultural chemicals have been banned in the West due to health and environmental risks. Some of these banned pesticides continue to be used around the world, especially in developing countries. This is due to various factors, including a lack of awareness about dangers as well as insufficient regulation and enforcement of existing laws in these nations. In m...