Everything You Want to Know About Click Fraud
Introduction Click fraud is a growing threat facing digital advertisers today. It involves artificially inflating click counts on advertisements through automated or fraudulent clicks. Real users should ordinarily produce legitimate clicks. This generates illegitimate revenue for bad actors at the expense of advertisers, who are paying for clicks. It undermines the integrity of payment models for advertising. Click fraud tends to impact smaller advertisers and app developers the most. However, pay-per-click giants must also address it to maintain organic search engine traffic to their systems. This article explores: the risks of click fraud, techniques used to commit and detect click fraud how advertisers can best protect themselves from this digital deception through search engine optimization best practices. What is Click Fraud? Click fraud is a type of internet fraud that involves artificially inflating the number of clicks on paid advertising links or apps...